E45 … Skin care you can trust.E45 Emollient Wash Cream is clinically proven to clean and moisturise dry, itchy skin without changing the normal skin pH.It relieves and helps prevent dry skin by retaining the skin’s natural moisture.The unique, mild, creamy formulation does not foam – it cleans without drying, leaving your skin soft, comfortable and relieved.Soap and detergent free, perfume free, Dermatologically tested, allergy screened.