JOHNSON’S Baby Shampoo 100mlWhen a baby is born, their skin is at its most delicate. Thats why we perfected our formulas over 125 years so theyre now even more gentle for all. Our JOHNSON’S Baby Shampoo is our mildest formula and is specially designed to gently cleanse babys fine hair and delicate scalp. It quickly lathers and rinses easily, leaving your babys hair soft, shiny, manageable and clean. Great for kids and adults too! Hypoallergenic* Paediatrician and dermatologist tested Free from dyes, parabens, phthalates, sulphates, alcohol & soapOur NO MORE TEARS formula is as gentle to the eyes as pure waterGently cleanses to keep delicate hair and scalp feeling healthy *formulated to minimise the risk of allergies. We only choose high quality ingredients that are gentle for baby. Thats why weve rejected over 400 ingredients that don’t meet our Best for Baby Standards.