A memory-building formula that deeply nourishes the strands, VIRTUEs Curl-Defining Gel seeks to enhance, hold and shape curly lengths. Suitable for use on colour-treated hair, the sheer cream works to lock curls into place without any crunch or slick, while protecting the hair against heat and pollution. n The gel is infused with Alpha Keratin 60ku, a pure keratin protein derived from ethically sourced human hair, which works to fortify the tresses. Shea butter and panthenol aim to provide an intensive moisture boost, while chia and flaxseed polysaccharides help to amplify hold and curl formation. Infusing the strands with a refreshing scent, the lengths are left feeling hydrated and silky smooth. n Vegan.